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Mercedes-Benz seeks to expand customer base with 2013 A-Class

German car manufacturer Daimler gave its designers “a clean sheet” to bring the new A-Class to life, says Mercedes-Benz compact cars design and development head Jörg Prigl. “They didn’t need to take anything from the old A-Class.” As the company put together the A-Class premium compact car, due to be launched in South Africa in April, Prigl says Daimler had to ask itself what it could do to “open Mercedes-Benz to new customers”. Mercedes-Benz South Africa (MBSA) has provided a sneak preview of the car to the local press, with Prigl and MBSA president and CEO Dr Martin Zimmermann explaining the motivation behind the completely revamped A-Class. In fact, in doing so, it is rather strange to hear the ever-efficient German MBSA CEO use words such as “sexy” and “heartstopping” to describe the newest addition to the Mercedes-Benz stable.

Authors: Dubai Engineering Jobs Admin

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